Think & Feel

Security seekers strive to protect their friends and family and have a strong desire for stability. They will go out of their way to make sure that the choices they make are good for their families. They are proponents of traditional religions and family values and tend to be extremely patriotic and conservative.

In line with a desire to feel stable, security seekers are comfortable within the boundaries of social norms and prefer not to deviate. They are conscientious, compassionate, and cooperative with others but do not place a lot of value in diversity in life. They tend not to appreciate adventure an unusual ideas.

They are highly concerned with financial security and tend to work very hard at attaining financial success in order to secure the future for themselves and their families. They believe in economic individualism and don’t want government to play a big role in the economy. 

Live, Work & Play

The ideal neighborhood for a security seeker has good schools, churches, police protection, and a small town feel. The comfort of their family and friends are their top priority so it is important to security seekers to have a cozy and comfortable home where people can feel safe.

Security seekers like routine in their jobs and can be found in more conventional occupations, such as receptionists, administrative managers, and/or bookkeepers.

As someone that is dedicated to stability and low risk social norms, they’re not likely to be found sky diving or bungee jumping. Instead they are more likely to be found doing much more low key activities like getting a manicure, playing golf, taking the family to the circus, or attending a sporting event. They also tend to be active in online gaming.

Listen & Learn

You won’t find a security seeker perusing a blog for product reviews and advice, nor will you find a security seeker persuaded by a company’s advertisements. Instead, they rely on the advice of their family and friends often.

Security seekers enjoy stories that feature characters similar to themselves and would rather a story have clear moral messages. You might find them in the love story section of Netflix often.

Shopping & Sharing

Although security seekers take precautions to ensure the stability of their future, they have a tendency to overspend sometimes. They prefer well-established brands like Disney, Epson, and Canon where they know the experience and product will be consistent. Security seekers are loyal customers and like to be a part of customer loyalty programs where they get special discounts and coupons.

Security seekers are active on social media and love to share their experiences online with friends and family. A social media-based loyalty program would likely be effective for a security seeker.