Think & Feel

Put it this way, if a purpose seeker was a shoe – they would be an arch-supporting therapeutic shoe. They aim to support and aid where needed. They are compassionate and empathetic people and put the health and safety of others before themselves.

The ever-tolerant purpose seeker values individual freedoms and believes that immigrants make the U.S. a better place. They aren't anti-patriotic, but they believe in the freedom to criticize one’s own country. Striving for equality among all, purpose seekers believe in the equal distribution of opportunities and resources in life. 

Live, Work & Play

Purpose seekers favor newer, permissive lifestyles versus traditional religious and family values. The ideal neighborhood for a purpose seeker is one that is close to nature, has a strong sense of community, compassion, and friendliness. Good schools and a vibrant arts community are important to them.

As a result of their strong commitment to the health and safety of themselves and their families, they are likely to eat organic and/or vegetarian and will go out of their way to commit to an eco-conscious lifestyle.

They are more likely to see their occupation as a "calling", as opposed to a "career", and are likely to be psychologists or social workers. They prefer work environments that encourage activities that focus on other people, in order to help, develop, guide, and cure. They tend to engage in more pro-social workplace behaviors such as being helpful to colleagues, taking on extra work activities, and tolerating minor inconveniences.

During their leisure time, you are likely to find purpose seekers at an art exhibit, a concert, a weekend getaway, museums, or hiking. 

Listen & Learn

When looking for advice, purpose seekers often put trust in their spiritual leaders. They like to hear stories with characters similar to themselves and prefer stories of romance, love and kindness – not action and adventure. In the end, they want to come away with an understanding of clear moral messages and a happy ending.

Shopping & Sharing

Purpose seekers would rather purchase an experience vs. a material good. When making a material purchase, however, purpose seekers go out of their way to ensure that their purchases are sustainable, fair trade certified, and/or locally grown. The hybrid car market is likely full of purpose seekers. They aren’t interested in having the fastest, most prestigious car on the market – they are more interested in making sure it’s safe for their family. They don’t mind being marketed to if it is for a non-profit or charitable cause.

Purpose seekers do a lot of research on their own before making a purchase and, in turn, share their own experiences online often. They are very active on social media and are usually focused on helping people and introducing people to new things.