Think & Feel

A freedom seeker tends to be efficient, organized, neat and systematic in a crazy and fast-paced life. They tend not to be emotionally driven, but are more intellectual in life. They are extroverts so they often seek out the company of others. However, they find the most peace when they’re alone. They aspire to be popular and pursue a life of pleasure and self-gratification versus spiritual gratification. They tend to be “glass-half-empty” people. They have an appreciation for art, emotion, adventure, unusual ideas, imagination, and curiosity. 

They are more progressive and prefer tolerant and permissive lifestyles versus the traditional religious and family values. Freedom seekers believe that immigrants make the U.S. a better place and they strongly believe that everyone should have the freedom to think and act how they want to. They believe in the freedom to criticize one’s own country yet feel that government should have a role in the economy. Freedom seekers don’t believe that war is necessary, they do not value the enforcement and obedience to the law, and they don’t feel that a terrorist attack is a realistic threat. Oftentimes, extreme freedom seekers can be contrarians and strive to do the opposite of something they are told to do.

Live, Work & Play

When choosing a place to live, a freedom seeker is not likely to look for conservative and/or actively religious neighborhoods. Instead, they are likely to seek out communities that have a vibrant arts scene.

Freedom seekers are likely to be doctors, scientists, historians or artists and prefer work environments that are characterized by systematic, symbolic and creative investigation of physical, biological and cultural phenomena. They tend to engage in more pro-social workplace behaviors such as being helpful to colleagues, taking on extra work activities, and tolerating minor inconveniences.

For fun, they would likely prefer to go to a concert, take a hot air balloon ride, go to an art exhibit or a stand-up comedy show, or sometimes go golfing.

Listen & Learn

Freedom seekers listen to their gut and to experts, but are not likely to listen to spiritual leaders. Advertising is not the best way to persuade freedom seekers. They spend a lot of time researching and reading online reviews before making a purchase.

When it comes to being communicated to by companies and brands, they don’t mind being contacted often with new product innovations and trends – they even prefer text messages. They enjoy stories that let them escape from life and they don’t necessarily need to hear stories with happy endings. 

Shopping & Sharing

Freedom seekers are eco conscious and will go out of their way to purchase items that are sustainable and free-trade certified. They consider quality and practicality to be most important when making a purchase and are not concerned with what other people think of their purchases. They don’t care to be approached in person while shopping and often avoid it completely and shop online. They are more likely to spend money on experiences versus material items.

Freedom seekers love sharing their experiences online. Whether it’s photos, stories or special offers, they share often and freely via social media and product review sites