Think & Feel

Achievement seekers are very driven individuals. They are likely to be highly educated and ambitiously pursue financial success. They seek to be well regarded and respected in their community. They love to be the “host with the most” for friends and family.  For example, when an achievement seeker is choosing a home, their first priority is its appearance and entertainment capacity. Oftentimes, they value their possessions and consider them important symbols of their success and status.

As hard working individuals, they unfortunately tend to experience negative emotions (e.g. anxiety) more often than others. Achievement seeker like to stay within the boundaries of social norms and they place a high value on social acceptance and compliance with the status quo. They are conservative and believe in minimal government involvement and free enterprise, but believe that sometimes war is necessary to keep the peace.

Live, Work & Play

Keeping up public appearance is important to achievement seeker. Their ideal neighborhood is a conservative, urban, young, wealthy, and highly educated community where the people are most like themselves. Because they value respect and adherence to police law and order, they consider a good police and fire service to be vital to their community. On their time off, you may see them golfing, attending sporting events, hitting the bars, and going to the occasional theme parks.

They avoid work environments that are characterized by systematic activities (e.g. receptionist, administrative manager, and bookkeeper). They prefer work environments that require practicing social skills for the attainment of organizational or financial goals (e.g. financial advisors, bankers, and managers).

Listen & Learn

Achievement seeker look up to celebrities and other well-known figures. They tend to trust public figures’ opinions and advice and they also tend to listen to advice via social media.

They enjoy hearing stories that align with how they see themselves – highly moral, but sprinkled with action and adventure – not with drama.

Shopping & Sharing

Achievement seeker are very tech savvy and usually seek out the latest and greatest gadgets on the market. They spend freely and although they are very loyal to their favorite brands, they seek out the most stylish and expensive items because they convey status. They aren't the type of person who ducks the salesman in the store; they welcome the interactions when they shop.

As active social media users, achievement seeker love sharing their experiences online as way to entertain, to get people excited, to grow personal fan bases, and to show people their new purchases.